Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions

Research output

Research output per year 2014 2014 2017 2017

• 1 Conference contribution
• 1 Paper
• 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2017

  Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

  Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.

  Research output: Contribution to conference › Paper › peer-review

• Reconceptualising Internal Marketing: A Multistakeholder Perspective

  Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.

  Research output: Thesis › Doctoral Thesis

  Open Access

  File

  • Internal Marketing 100%
  • Perspective 66%
  • Interviews 50%
  • Strategy 33%
  • Markets 33%
  230 Downloads (Pure)
• 2014

  Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness

  Brown, D. M., Woodruffe-Burton, H. & Lal Dey, B., 1 Jul 2014, Academy of Marketing: Marketing Dimensions: People, places and spaces. 0290

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Transaction 100%
  • Interviews 66%
  • Methodology 66%
  • Lived Experience 66%
  • Analysis 33%