Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions

David Brown, Helen Woodruffe-Burton, Anders Wappling

Northumbria University

Research output: Contribution to conference › Paper › peer-review

1 Conference contribution
1 Paper
1 Doctoral Thesis

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2017

Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context
Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.
Research output: Contribution to conference › Paper › peer-review