Abstract
Discussion of the application of the IOC's rules on endorsement by Olympic athletes, in light of the Sochi 2014 Games.
| Original language | English |
|---|---|
| Journal | The Conversation |
| Publication status | Published - 21 Feb 2014 |
Keywords
- Olympic Games
- IOC
- Rule 50
- Sochi 2014
- endorsement
- ambush marketing
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