Is exposure to online content depicting risky behavior related to viewers' own risky behavior offline?

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Is exposure to online content depicting risky behavior related to viewers' own risky behavior offline? / Branley, Dawn Beverley; Covey, Judith.

In: Computers in Human Behavior, Vol. 75, 01.10.2017, p. 283-287.

Research output: Contribution to journalArticle

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@article{54c4cca25cb44ca883c1ef9ec81138ba,
title = "Is exposure to online content depicting risky behavior related to viewers' own risky behavior offline?",
abstract = "There are public and governmental concerns that social media may encourage risky behavior in the offline environment. Using international survey data from 412 young adults aged between 18 and 25 years of age (M = 21.20 years, SD = 2.31 years), this study demonstrates that there is a relationship between exposure to online content depicting risky behavior and users{\textquoteright} own offline risky behavior. This relationship was found for six behaviors: drug use, excessive alcohol use, disordered eating, self-harm, violence to others, and dangerous pranks. A borderline effect was found for two further behaviors: unprotected sex and sex with a stranger. The relationship between content depicting disordered eating and offline behavior was only significant for females; suggesting that female users may be more vulnerable to effects of viewing content depicting disordered eating habits, and/or use social media content to find material related to their existing behavior. No other gender moderation effects were found. The findings provide preliminary evidence that social media use may influence offline risky behavior in young adults.",
keywords = "social media, risky behaviour, internet, age, gender",
author = "Branley, {Dawn Beverley} and Judith Covey",
year = "2017",
month = oct,
day = "1",
doi = "10.1016/j.chb.2017.05.023",
language = "English",
volume = "75",
pages = "283--287",
journal = "Computers in Human Behavior",
issn = "0747-5632",
publisher = "Elsevier",

}

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TY - JOUR

T1 - Is exposure to online content depicting risky behavior related to viewers' own risky behavior offline?

AU - Branley, Dawn Beverley

AU - Covey, Judith

PY - 2017/10/1

Y1 - 2017/10/1

N2 - There are public and governmental concerns that social media may encourage risky behavior in the offline environment. Using international survey data from 412 young adults aged between 18 and 25 years of age (M = 21.20 years, SD = 2.31 years), this study demonstrates that there is a relationship between exposure to online content depicting risky behavior and users’ own offline risky behavior. This relationship was found for six behaviors: drug use, excessive alcohol use, disordered eating, self-harm, violence to others, and dangerous pranks. A borderline effect was found for two further behaviors: unprotected sex and sex with a stranger. The relationship between content depicting disordered eating and offline behavior was only significant for females; suggesting that female users may be more vulnerable to effects of viewing content depicting disordered eating habits, and/or use social media content to find material related to their existing behavior. No other gender moderation effects were found. The findings provide preliminary evidence that social media use may influence offline risky behavior in young adults.

AB - There are public and governmental concerns that social media may encourage risky behavior in the offline environment. Using international survey data from 412 young adults aged between 18 and 25 years of age (M = 21.20 years, SD = 2.31 years), this study demonstrates that there is a relationship between exposure to online content depicting risky behavior and users’ own offline risky behavior. This relationship was found for six behaviors: drug use, excessive alcohol use, disordered eating, self-harm, violence to others, and dangerous pranks. A borderline effect was found for two further behaviors: unprotected sex and sex with a stranger. The relationship between content depicting disordered eating and offline behavior was only significant for females; suggesting that female users may be more vulnerable to effects of viewing content depicting disordered eating habits, and/or use social media content to find material related to their existing behavior. No other gender moderation effects were found. The findings provide preliminary evidence that social media use may influence offline risky behavior in young adults.

KW - social media

KW - risky behaviour

KW - internet

KW - age

KW - gender

U2 - 10.1016/j.chb.2017.05.023

DO - 10.1016/j.chb.2017.05.023

M3 - Article

VL - 75

SP - 283

EP - 287

JO - Computers in Human Behavior

JF - Computers in Human Behavior

SN - 0747-5632

ER -