’Is it okay to go out on the pull without it being nasty?’: lads’ performance of lad culture

Lad culture is pervasive in UK higher education, fuelling misogyny and violence towards women. Lad culture is commonly described as mix of boorish socialising, drinking, sport and pack behaviour. This study reports on the attitudes and experiences of laddish students from a UK university. Laddish behaviours were ubiquitous in their university lives. They were well aware of the harm lad culture causes but struggled to manage their behaviour. Being a lad is an important part of their identity. With their lad friends they relaxed their performance of assertive masculinity. Interviewees identified banter within their friendship group as an essential social currency but were explicit that banter aimed at other people was bullying. Academic success was important and was gained in part by making a distinct break from anti-academic lads. Their self-awareness and willingness to engage with the issue offers opportunities for more effective interventions to combat misogyny.