Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic

Edita Petrylaite

Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic

Edita Petrylaite

Entrepreneurship, Innovation and Strategy

Research output: Contribution to conference › Poster › peer-review

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Abstract

A global pandemic caused by the SARS-CoV-2 virus created changes in how we socialise, work and consume. This auto-ethnographic research explores self-care practices and identifies self-love as a coping strategy to survive the pandemic. Prioritising one’s personal needs through hedonic and compensatory consumption counteracts the adversities of social lockdowns.

Original language	English
Publication status	Published - 30 Jun 2022
Event	Consumer Culture Theory Conference 2022: Disruption for a Better World - Oregon State University, Corvallis, United States Duration: 30 Jun 2022 → 9 Jul 2022 https://cctc2022.org/

Conference

Conference	Consumer Culture Theory Conference 2022
Abbreviated title	CCT 2022
Country/Territory	United States
City	Corvallis
Period	30/06/22 → 9/07/22
Internet address	https://cctc2022.org/

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Accepted working paper for CCT2022 ConferenceAccepted author manuscript, 2.51 MB

Cite this

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KW - hedonic consumption

KW - auto-ethnography

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Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic

Abstract

Conference

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