Abstract
A global pandemic caused by the SARS-CoV-2 virus created changes in how we socialise, work and consume. This auto-ethnographic research explores self-care practices and identifies self-love as a coping strategy to survive the pandemic. Prioritising one’s personal needs through hedonic and compensatory consumption counteracts the adversities of social lockdowns.
| Original language | English |
|---|---|
| Publication status | Published - 30 Jun 2022 |
| Event | Consumer Culture Theory Conference 2022: Disruption for a Better World - Oregon State University, Corvallis, United States Duration: 30 Jun 2022 → 9 Jul 2022 https://cctc2022.org/ |
Conference
| Conference | Consumer Culture Theory Conference 2022 |
|---|---|
| Abbreviated title | CCT 2022 |
| Country/Territory | United States |
| City | Corvallis |
| Period | 30/06/22 → 9/07/22 |
| Internet address |
Keywords
- Self-care
- self-love
- pandemic (COVID-19)
- hedonic consumption
- auto-ethnography
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