Judging compound events: the influence of framing and processing fluency

Peter Hampson, Anto Daryanto

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
EditorsA Patterson, S. Oakes
Place of PublicationLiverpool, UK
PublisherAcademy of Marketing
ISBN (Print)978-0956112234
Publication statusPublished - 9 Jul 2011
EventAcadamy of Marketing Conference 2011: Marketing Fields Forever - Liverpool, UK
Duration: 9 Jul 2011 → …

Conference

ConferenceAcadamy of Marketing Conference 2011: Marketing Fields Forever
Period9/07/11 → …

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