Language in tourism advertising: A pragmatic approach

Elmira Djafarova, Teresa Waring

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


Much of the existing research on tourism advertising has focused on visual semiotics rather than verbal language. This research note discusses the methodological approach that was taken to investigate language use in British tourism print advertising. Pragmatics, a branch of linguistics, was utilized to support the content analysis of figures of speech. This methodological approach is the first serious attempt to explore the language use in tourism advertising. The approach taken provides rich insight into the interpretation of figures of speech and demonstrates how language contributes to the communication of tourism images. The major contribution of this research lies in the detailed textual analysis of figures of speech. This analysis is based on pragmatic approach, relevance theory, which enhances the interpretation of tourism images.
Original languageEnglish
Pages (from-to)233-237
JournalTourism Analysis
Issue number2
Publication statusPublished - 2012


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