Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising

Abraham K. Brown*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This study examined smokers’ awareness of tobacco displays and advertising at point of purchase (POP) and whether the association between noticing POP tobacco displays with prompted purchase of cigarettes and quit intentions varied by socioeconomic status (SES). Logistic regression analyses undertaken with a sample of 2272 current smokers (aged 18+) from the Netherlands and the UK, who completed the International Tobacco Control Surveys between July 2010 and June 2011. Results showed that overall 76.9 % of smokers were aware of POP tobacco displays comprising 88.3 % in the UK and 67.4 % in the Netherlands. After adjusting for covariates, younger smokers in both countries were more likely to be prompted to purchase cigarettes than older smokers. In the Netherlands, smokers with low SES were more likely to indicate that noticing tobacco displays and advertising prompted them to purchase cigarettes than those with high SES (OR = 2.34, 95 % CI = 1.28–4.27), but UK smokers with low SES were less likely to be prompted to purchase cigarettes (OR =.49, 95 % CI =.25–.95). These findings suggest that retail tobacco displays at POP are still noticeable and affect cigarettes purchased and quit intention, particularly among those in low social groups. Tobacco legislation should aim at putting cigarettes completely out of sight in retail environments.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Number of pages14
Publication statusPublished - 2017
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Cite this