'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Vignesh Yoganathan

'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Vignesh Yoganathan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2012
Event	NARTI 8th Annual Doctoral Colloquium - Newcastle University Duration: 1 Jul 2012 → … http://lubswww2.leeds.ac.uk/narti/

Conference

Conference	NARTI 8th Annual Doctoral Colloquium
Period	1/07/12 → …
Internet address	http://lubswww2.leeds.ac.uk/narti/

Cite this

@conference{6de0265a840b4da58924d5be92a8b401,

title = "'{\textquoteleft}Living the brand{\textquoteright} in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'",

author = "Vignesh Yoganathan",

year = "2012",

month = jul,

language = "English",

note = "NARTI 8th Annual Doctoral Colloquium ; Conference date: 01-07-2012",

url = "http://lubswww2.leeds.ac.uk/narti/",

}