'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Vignesh Yoganathan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2012
EventNARTI 8th Annual Doctoral Colloquium - Newcastle University
Duration: 1 Jul 2012 → …
http://lubswww2.leeds.ac.uk/narti/

Conference

ConferenceNARTI 8th Annual Doctoral Colloquium
Period1/07/12 → …
Internet address

Cite this