'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Vignesh Yoganathan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2012
EventNARTI 8th Annual Doctoral Colloquium - Newcastle University
Duration: 1 Jul 2012 → …


ConferenceNARTI 8th Annual Doctoral Colloquium
Period1/07/12 → …
Internet address

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