Locating Public Relations in the Asia Pacific Context

Mary Devereux; Anne Peirson-Smith

doi:10.1108/978-1-83753-722-820252001

Locating Public Relations in the Asia Pacific Context

Mary Devereux, Anne Peirson-Smith

School of Design Arts and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

What should all the key participants in these scenarios do? If they are to prosper in their respective industry sectors, they may choose a suitable public relations (PR) remedy. This could be anything: a launch event, a news release, a social media campaign, a website, a repositioning campaign, a crisis plan, a corporate rebranding exercise, sponsorship of a community event, a competition, an open house event, a staff newsletter, a corporate video, a bylined article, or a meeting with government officials.

Many books and articles examining PR as a professional practice start with a definition of the PR business itself, as a way of determining its scope and making the intangible appear tangible or the unknown knowable. Equally, there is a range of definitions used by the professional associations supporting PR practice globally as follows:

Original language	English
Title of host publication	Public Relations in Asia Pacific
Subtitle of host publication	Communicating Effectively Across Cultures
Editors	Mary Devereux, Anne Peirson-Smith
Place of Publication	Leeds, United Kingdom
Publisher	Emerald
Chapter	2
Pages	7-48
Number of pages	42
Edition	2nd
ISBN (Electronic)	9781837537228, 9781837537242
ISBN (Print)	9781837537259
DOIs	https://doi.org/10.1108/978-1-83753-722-820252001
Publication status	Published - 9 Dec 2025

Access to Document

10.1108/978-1-83753-722-820252001

11 Chapter
1 Book

Building and Defending Corporate Reputation
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 71-90 20 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Communicating with Audiences and Stakeholders
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 49-70 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Consumer PR
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 189-228 40 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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Locating Public Relations in the Asia Pacific Context

Abstract

Access to Document

Research output

Building and Defending Corporate Reputation

Communicating with Audiences and Stakeholders

Consumer PR

Cite this