Look Into My Eyes

Freddie Yauner, a lecturer in Design for Industry, believes that design can engage, inform and make complex concepts accessible. Through thought provoking projects and installations which have exhibited in New York, Paris and London, Freddie uses critical design to challenge convention and encourage debate. Utilising this approach, Freddie, teamed up with typographer and graphic designer Paul Robson, also from our school and Cathy John, a freelance writer to create their unique publication - Look into my Eyes. Through combined expertise Look into my Eyes was created, a book that explores the labyrinth of decisions facing MS patients from day one of their diagnosis and examines the impact each of these decisions could have on their day to day lives. Look into my Eyes was created as part of a wider programme of initiatives that use real life experiences and interaction design to place audiences firmly in the shoes of an MSer, with the aim of increasing understanding and acceptance of MS for patients, carers and health professionals alike.