Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study

Alison Pearce; Rose Quan; Katarzyna Dziewanowska

doi:10.1177/14657503221081352

Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study

Alison Pearce^*, Rose Quan, Katarzyna Dziewanowska

^*Corresponding author for this work

Entrepreneurship, Innovation and Strategy

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

804034 Downloads (Pure)

Abstract

Lundgren Tours (LT) is an awarding-winning regional tour company founded by a student entrepreneur in 2016. In 2020, the UK left the EU and the country's first Covid-19 patients were identified, leading to international anti-coronavirus restrictions and the cancellation of tours for 12 months. The case considers several aspects (explained in ‘Themes’) of the catastrophe through the founder's eyes, revealing the influence of entrepreneurial psychological capital and how striving to survive disaster can lead to new strengths and opportunities.

Original language	English
Pages (from-to)	86-98
Number of pages	13
Journal	International Journal of Entrepreneurship and Innovation
Volume	23
Issue number	2
Early online date	4 Mar 2022
DOIs	https://doi.org/10.1177/14657503221081352
Publication status	Published - 1 May 2022

Keywords

tourism
Covid-19 crisis
small business growth strategy
entrepreneurial psychological capital
opportunity-seeking

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10.1177/14657503221081352Licence: CC BY

IJEI Lundgren Case Study Authors Manuscript Accepted author manuscript, 666 KB
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Cite this

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Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study. / Pearce, Alison ; Quan, Rose; Dziewanowska, Katarzyna.
In: International Journal of Entrepreneurship and Innovation, Vol. 23, No. 2, 01.05.2022, p. 86-98.

Research output: Contribution to journal › Article › peer-review

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AU - Dziewanowska, Katarzyna

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Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study

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Keywords

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