Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study

Alison Pearce*, Rose Quan, Katarzyna Dziewanowska

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Lundgren Tours (LT) is an awarding-winning regional tour company founded by a student entrepreneur in 2016. In 2020, the UK left the EU and the country's first Covid-19 patients were identified, leading to international anti-coronavirus restrictions and the cancellation of tours for 12 months. The case considers several aspects (explained in ‘Themes’) of the catastrophe through the founder's eyes, revealing the influence of entrepreneurial psychological capital and how striving to survive disaster can lead to new strengths and opportunities.
Original languageEnglish
Pages (from-to)86-98
Number of pages13
JournalInternational Journal of Entrepreneurship and Innovation
Volume23
Issue number2
Early online date4 Mar 2022
DOIs
Publication statusPublished - 1 May 2022

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