Lundgren Tours: Out of the Frying Pan and into the Fire. A young entrepreneur survives and thrives after the ‘double-whammy’ of Brexit and Coronavirus. A Teaching Case Study

Alison Pearce*, Rose Quan, Katarzyna Dziewanowska

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    3 Citations (Scopus)
    804088 Downloads (Pure)

    Abstract

    Lundgren Tours (LT) is an awarding-winning regional tour company founded by a student entrepreneur in 2016. In 2020, the UK left the EU and the country's first Covid-19 patients were identified, leading to international anti-coronavirus restrictions and the cancellation of tours for 12 months. The case considers several aspects (explained in ‘Themes’) of the catastrophe through the founder's eyes, revealing the influence of entrepreneurial psychological capital and how striving to survive disaster can lead to new strengths and opportunities.
    Original languageEnglish
    Pages (from-to)86-98
    Number of pages13
    JournalInternational Journal of Entrepreneurship and Innovation
    Volume23
    Issue number2
    Early online date4 Mar 2022
    DOIs
    Publication statusPublished - 1 May 2022

    Keywords

    • tourism
    • Covid-19 crisis
    • small business growth strategy
    • entrepreneurial psychological capital
    • opportunity-seeking

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