Luxury brand commitment: a study of Chinese consumers

Ning Li, Andrew Robson, Nigel Coates

    Research output: Contribution to journalArticlepeer-review

    15 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Luxury brand commitment: a study of Chinese consumers'. Together they form a unique fingerprint.

    Social Sciences

    Economics, Econometrics and Finance

    Psychology