Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2014
EventGlobal Interdisciplinary Business-Economics Advancement Conference (GIBA 2014) - Tampa, Florida, USA
Duration: 1 May 2014 → …

Conference

ConferenceGlobal Interdisciplinary Business-Economics Advancement Conference (GIBA 2014)
Period1/05/14 → …

Cite this