Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust

Brett Li; Andrew Robson; Nigel Coates

Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust

Brett Li, Andrew Robson, Nigel Coates

Northumbria University

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2014
Event	Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014) - Tampa, Florida, USA Duration: 1 May 2014 → …

Conference

Conference	Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014)
Period	1/05/14 → …

Cite this

@conference{9f441d0555204e2494ca40eae7f23301,

title = "Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust",

author = "Brett Li and Andrew Robson and Nigel Coates",

note = "Received conference Best Paper Award.; Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014) ; Conference date: 01-05-2014",

year = "2014",

month = may,

language = "English",

}