Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters

Amjad Shamim*, Jiseon Ahn, Imran Khan, Mahmood Shah, Muhammad Farrukh Abid

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

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Economics, Econometrics and Finance

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