Marketing Communications: A Brand Narrative Approach

Matthew Kearney

doi:10.1362/146934711X589499

Marketing Communications: A Brand Narrative Approach

Matthew Kearney

Northumbria University

Research output: Contribution to journal › Book/Film/Article review

Original language	English
Pages (from-to)	315-316
Journal	The Marketing Review
Volume	11
Issue number	3
DOIs	https://doi.org/10.1362/146934711X589499
Publication status	Published - Oct 2011

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10.1362/146934711X589499

Cite this

@article{736d191d0d2c412bb433a284d759ccae,

title = "Marketing Communications: A Brand Narrative Approach",

author = "Matthew Kearney",

note = "Review of: Dahlen, M., Lange, F. and Smith, T. (2010) Marketing Communications: A Brand Narrative Approach. London: John Wiley & Sons. ISBN: 978-0470319925.",

year = "2011",

month = oct,

doi = "10.1362/146934711X589499",

language = "English",

volume = "11",

pages = "315--316",

journal = "The Marketing Review",

issn = "1469-347X",

number = "3",

}

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N1 - Review of: Dahlen, M., Lange, F. and Smith, T. (2010) Marketing Communications: A Brand Narrative Approach. London: John Wiley & Sons. ISBN: 978-0470319925.

PY - 2011/10

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U2 - 10.1362/146934711X589499

DO - 10.1362/146934711X589499

M3 - Book/Film/Article review

VL - 11

SP - 315

EP - 316

JO - The Marketing Review

JF - The Marketing Review

SN - 1469-347X

IS - 3

ER -