Marketing,branding and information communication technology support needs for SMEs in the third sector

Fraser McLeay; Ameet Pandit; Dave Wesson

Marketing,branding and information communication technology support needs for SMEs in the third sector

Fraser McLeay, Ameet Pandit, Dave Wesson

Northumbria University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	ISBE 2010 Conference Proceedings
Place of Publication	London, UK
Publisher	Institute for Small Business and Entrepreneurship
ISBN (Print)	978-1900862219
Publication status	Published - Nov 2010

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title = "Marketing,branding and information communication technology support needs for SMEs in the third sector",

author = "Fraser McLeay and Ameet Pandit and Dave Wesson",

note = "Presented at the 33rd Institute for Small Business & Entrepreneurship Conference Proceedings (ISBE 2010), London, UK, 26 September-1 October 2010. Format: CD-ROM.",

year = "2010",

month = nov,

language = "English",

isbn = "978-1900862219",

booktitle = "ISBE 2010 Conference Proceedings",

publisher = "Institute for Small Business and Entrepreneurship",

}

TY - CHAP

T1 - Marketing,branding and information communication technology support needs for SMEs in the third sector

AU - McLeay, Fraser

AU - Pandit, Ameet

AU - Wesson, Dave

N1 - Presented at the 33rd Institute for Small Business & Entrepreneurship Conference Proceedings (ISBE 2010), London, UK, 26 September-1 October 2010. Format: CD-ROM.

PY - 2010/11

Y1 - 2010/11

M3 - Chapter

SN - 978-1900862219

BT - ISBE 2010 Conference Proceedings

PB - Institute for Small Business and Entrepreneurship

CY - London, UK

ER -