Mastering artificial intelligence tool selection and implementation

Kimberley Hardcastle

Mastering artificial intelligence tool selection and implementation

Marketing Operations and Systems Department

Research output: Contribution to specialist publication › Article

Abstract

The rapid pace of AI advancements has led to an overwhelming number of tools/applications, making it difficult for businesses to know where to begin.

Original language	English
Number of pages	6
Specialist publication	World Advertising Research Center
Publisher	World Advertising Research Center
Publication status	Published - 12 Sept 2024

Keywords

Artificial Intelligence (AI)
Digital transformation
Managing the marketing function
Strategy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.warc.com/content/paywall/article/warc-exclusive/mastering-artificial-intelligence-tool-selection-and-implementation/en-GB/157235?

Cite this

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title = "Mastering artificial intelligence tool selection and implementation",

abstract = "The rapid pace of AI advancements has led to an overwhelming number of tools/applications, making it difficult for businesses to know where to begin.",

keywords = "Artificial Intelligence (AI), Digital transformation, Managing the marketing function, Strategy",

author = "Kimberley Hardcastle",

year = "2024",

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day = "12",

language = "English",

journal = "World Advertising Research Center",

publisher = "World Advertising Research Center",

address = "United Kingdom",

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AB - The rapid pace of AI advancements has led to an overwhelming number of tools/applications, making it difficult for businesses to know where to begin.

KW - Artificial Intelligence (AI)

KW - Digital transformation

KW - Managing the marketing function

KW - Strategy

M3 - Article

JO - World Advertising Research Center

JF - World Advertising Research Center

PB - World Advertising Research Center

ER -