Abstract
The rapid pace of AI advancements has led to an overwhelming number of tools/applications, making it difficult for businesses to know where to begin.
| Original language | English |
|---|---|
| Number of pages | 6 |
| Specialist publication | World Advertising Research Center |
| Publisher | World Advertising Research Center |
| Publication status | Published - 12 Sept 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Artificial Intelligence (AI)
- Digital transformation
- Managing the marketing function
- Strategy
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