McDonaldization

Beverly Geesin

doi:10.4337/9781800377721.00075

McDonaldization

Beverly Geesin^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

McDonaldization is a concept extending Max Weber's work on rationality, coined by the sociologist George Ritzer. The significant contribution of McDonaldization is to extend the analysis of rationality from production to include consumption, focuses as it does on a critical analysis of the organizational and cultural principles of the fast-food restaurant. This entry describes the popularity and influence of the concept, while noting the limitations that critics have identified.

Original language	English
Title of host publication	Elgar Encyclopedia of Critical Management Studies
Editors	Leo McCann, Ödül Bozkurt, Rachael Finn, Edward Granter, Carolyn Hunter, Nina Kivinen, Arun Kumar, Brian Wierman
Place of Publication	Cheltenham, UK
Publisher	Edward Elgar
Chapter	70
Pages	308-309
Number of pages	2
Edition	1st
ISBN (Electronic)	9781800377721
ISBN (Print)	9781800377714
DOIs	https://doi.org/10.4337/9781800377721.00075
Publication status	Published - 15 Apr 2025

Keywords

McDonaldization
George Ritzer
Rationality
Irrationality
Efficiency

Research Group keywords

Responsible Business

Access to Document

10.4337/9781800377721.00075

Cite this

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title = "McDonaldization",

abstract = "McDonaldization is a concept extending Max Weber's work on rationality, coined by the sociologist George Ritzer. The significant contribution of McDonaldization is to extend the analysis of rationality from production to include consumption, focuses as it does on a critical analysis of the organizational and cultural principles of the fast-food restaurant. This entry describes the popularity and influence of the concept, while noting the limitations that critics have identified.",

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AB - McDonaldization is a concept extending Max Weber's work on rationality, coined by the sociologist George Ritzer. The significant contribution of McDonaldization is to extend the analysis of rationality from production to include consumption, focuses as it does on a critical analysis of the organizational and cultural principles of the fast-food restaurant. This entry describes the popularity and influence of the concept, while noting the limitations that critics have identified.

KW - McDonaldization

KW - George Ritzer

KW - Rationality

KW - Irrationality

KW - Efficiency

UR - https://www.scopus.com/pages/publications/105011026550

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DO - 10.4337/9781800377721.00075

M3 - Chapter

SN - 9781800377714

SP - 308

EP - 309

BT - Elgar Encyclopedia of Critical Management Studies

A2 - McCann, Leo

A2 - Bozkurt, Ödül

A2 - Finn, Rachael

A2 - Granter, Edward

A2 - Hunter, Carolyn

A2 - Kivinen, Nina

A2 - Kumar, Arun

A2 - Wierman, Brian

PB - Edward Elgar

CY - Cheltenham, UK

ER -

McDonaldization

Abstract

Keywords

Research Group keywords

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