Abstract
Local, national and international forces now shape both the media and sports industries. The Communications Act 2003 introduces a significant element of deregulation to the UK media industry at a time when sports clubs are increasingly reliant on broadcasting revenues for their financial survival. Nonetheless, there has been a failure on the part of the SPL to recognise the importance of this Act. This paper argues that Scottish football cannot ignore changes in the media industry. However, there is a danger that, in focusing on broadcasting deals with media companies, Scottish football may distance itself from the local fans.
| Original language | English |
|---|---|
| Title of host publication | World Media Economics Conference |
| Place of Publication | Montreal, Canada |
| Number of pages | 12 |
| Publication status | Published - 12 May 2004 |
| Externally published | Yes |
| Event | 6th World Media Economics Conference - HEC Montréal, Montréal, Canada Duration: 12 May 2004 → 15 May 2004 |
Conference
| Conference | 6th World Media Economics Conference |
|---|---|
| Country/Territory | Canada |
| City | Montréal |
| Period | 12/05/04 → 15/05/04 |
Keywords
- exclusion
- globalisation
- football
- Broadcasting