Message strategies for promoting humanitarian causes in the United Kingdom

Paul Copley, L. Belhout

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 1997
    EventProceedings of the Marketing Education Group/ Academy of Marketing Conference - Manchester Metropolitan University
    Duration: 1 Jul 1997 → …
    http://www.academyofmarketing.org/

    Conference

    ConferenceProceedings of the Marketing Education Group/ Academy of Marketing Conference
    Period1/07/97 → …
    Internet address

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