Moderating role of national culture on the association between organizational culture and organizational commitment among SME's personnel

This study investigated the moderating effect of collectivism as a national culture on the interaction between organizational culture (measured in terms of clan, adhocracy, market, and hierarchy cultures) and commitment in the context of SMEs. A total of 1200 questionnaire surveys were delivered to 155 SMEs, of which 356 were deemed valid. The hypotheses were tested using a hierarchical multiple regression analysis. According to the findings of the study, a significantly positive relationship between organizational culture and commitment was discovered, and collectivism, as a national culture, moderates this relationship significantly. This study offers several recommendations for future research in this field. SMEs should prioritize the development of a better culture to generate a higher level of organizational commitment. Future scholars could use additional organizational contextual components as mediating or moderating variables to explore the association between organizational culture and commitment.