Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M Brown, Ian Charity, Andrew Robson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2016
Event	The 49th Academy of Marketing Conference - Newcastle upon Tyne Duration: 6 Jul 2016 → … http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	The 49th Academy of Marketing Conference
Period	6/07/16 → …
Internet address	http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Keywords

@conference{f1786704a78c458b984d7a909157f08a,

title = "Multicultural HE student perspectives of factors in international marketing simulation efficacy",

keywords = "pedagogy, business simulations, assessment, international students, experiential learning",

author = "Brown, {David M} and Ian Charity and Andrew Robson",

year = "2016",

month = jul,

day = "4",

language = "English",

note = "The 49th Academy of Marketing Conference ; Conference date: 06-07-2016",

url = "http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}

TY - CONF

T1 - Multicultural HE student perspectives of factors in international marketing simulation efficacy

AU - Brown, David M

AU - Charity, Ian

AU - Robson, Andrew

PY - 2016/7/4

Y1 - 2016/7/4

KW - pedagogy

KW - business simulations

KW - assessment

KW - international students

KW - experiential learning

M3 - Paper

T2 - The 49th Academy of Marketing Conference

Y2 - 6 July 2016

ER -