Multicultural HE student perspectives of factors in international marketing simulation efficacy

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 4 Jul 2016
EventThe 49th Academy of Marketing Conference - Newcastle upon Tyne
Duration: 6 Jul 2016 → …
http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

ConferenceThe 49th Academy of Marketing Conference
Period6/07/16 → …
Internet address

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