Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M Brown, Ian Charity, Andrew Robson

Research output: Contribution to conference › Paper › peer-review

1 results
- Title(descending)
- Award date

Best Paper in Track Award, Marketing Pedagogy Track, Academy of Marketing Conference: "Radical Marketing", Northumbria University, Newcastle, July 2016
Brown, David (Recipient), Charity, Ian (Recipient) & Robson, Andrew (Recipient), 8 Jul 2016
Prize