National Homophily in Multicultural Newcomer Networks

K Pillar; C Leonidou; Xuemei Bian

National Homophily in Multicultural Newcomer Networks

K Pillar, C Leonidou, Xuemei Bian

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Rediscovering the Essentiality of Marketing
Subtitle of host publication	Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Editors	Luca Petruzzellis, Russell Winer
Publisher	Springer
Pages	167-168
ISBN (Electronic)	978-3-319-29877-1
ISBN (Print)	978-3-319-29876-4
Publication status	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165

Keywords

Homophily
Newcomer Networks
Marketing

Cite this

Pillar, K., Leonidou, C., & Bian, X. (2016). National Homophily in Multicultural Newcomer Networks. In L. Petruzzellis, & R. Winer (Eds.), Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp. 167-168). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer.

Pillar, K ; Leonidou, C ; Bian, Xuemei. / National Homophily in Multicultural Newcomer Networks. Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. editor / Luca Petruzzellis ; Russell Winer. Springer, 2016. pp. 167-168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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isbn = "978-3-319-29876-4",

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National Homophily in Multicultural Newcomer Networks. / Pillar, K; Leonidou, C; Bian, Xuemei.
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. ed. / Luca Petruzzellis; Russell Winer. Springer, 2016. p. 167-168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - National Homophily in Multicultural Newcomer Networks

AU - Pillar, K

AU - Leonidou, C

AU - Bian, Xuemei

PY - 2016

Y1 - 2016

KW - Homophily

KW - Newcomer Networks

KW - Marketing

M3 - Chapter

SN - 978-3-319-29876-4

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 167

EP - 168

BT - Rediscovering the Essentiality of Marketing

A2 - Petruzzellis, Luca

A2 - Winer, Russell

PB - Springer

ER -