Negative emotion, positive action: A study of Chinese consumer green food purchase intention

L. Jin, Zhibin Lin, Fraser McLeay

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Jul 2017
    EventAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull
    Duration: 1 Jul 2017 → …

    Conference

    ConferenceAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
    Period1/07/17 → …

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