New product preannouncements and consumer purchase postponement: the moderating role of product familiarity

Ameet Pandit, I. Karpen, A. P. Josiassen

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2009
Event	38th EMAC Annual Conference 2009 - Nantes, France Duration: 1 May 2009 → …

Conference	38th EMAC Annual Conference 2009
Period	1/05/09 → …

Access to Document

@conference{60fd945720f843d88b9080278dd6a212,

title = "New product preannouncements and consumer purchase postponement: the moderating role of product familiarity",

author = "Ameet Pandit and I. Karpen and Josiassen, {A. P.}",

year = "2009",

month = may,

language = "English",

note = "38th EMAC Annual Conference 2009 ; Conference date: 01-05-2009",

}