New product preannouncements and consumer purchase postponement: the moderating role of product familiarity

Ameet Pandit, I. Karpen, A. P. Josiassen

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2009
Event38th EMAC Annual Conference 2009 - Nantes, France
Duration: 1 May 2009 → …


Conference38th EMAC Annual Conference 2009
Period1/05/09 → …

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