This work examines the determining factors of success in the number of citations obtained by the authors who have published via the Internet on economic history, company history and the history of Spanish accounting. Our evaluation moves away from the dominant point of view based on cross-sectional analysis, introducing a temporal database (15 years) that includes Spanish and Latin American publications submitted to peer review. Likewise, online working documents are considered and the role of Spanish as a language of access to an international audience is evaluated. Our results show a high concentration of publications and citations in a small number of authors (including non-residents), as well as the relative importance of local magazines to reinforce the number of citations. This article offers clues on how to improve the scientific impact of publications in the area and raises new points of view on the situation of economic and business history in the Spanish environment, highlighting the role of Spain as an intermediary in the production and dissemination of scientific knowledge.