Online Surveys: Investigating Social Media Use and Online Risk

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Authors

External departments

  • Durham University

Details

Original languageEnglish
Title of host publicationSAGE Research Methods Cases Part 1
PublisherSAGE
ISBN (Electronic)9781473948525
DOIs
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameResearch Methods Cases
PublisherSAGE
Publication type

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This case walks the reader through a recent study investigating social media use and online risk behaviour. Online surveys have many advantages but they also provide their own unique challenges. By sharing our experiences, we highlight the issues that one may face when recruiting for an online survey and offer our advice on how to overcome these obstacles. Topics include thinking about sample bias, where to recruit online, how to use snowball sampling, overcoming challenges around recruiting minors and how to design your survey to appeal to potential participants. The demographics of the sample are also discussed.