Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 9 Aug 2019
Event	American Marketing Association - Summer Conference - Chicago, United States Duration: 9 Aug 2019 → 12 Aug 2019 https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

Conference	American Marketing Association - Summer Conference
Abbreviated title	AMA
Country/Territory	United States
City	Chicago
Period	9/08/19 → 12/08/19
Internet address	https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

Cite this

@conference{03d182d5bb1447e1addf64a700718115,

title = "Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?",

author = "Xuemei Bian and Sadia Haque",

year = "2019",

month = aug,

day = "9",

language = "English",

note = "American Marketing Association - Summer Conference, AMA ; Conference date: 09-08-2019 Through 12-08-2019",

url = "https://www.ama.org/events/conference/2019-ama-summer-academic-conference/",

}