Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 9 Aug 2019
EventAmerican Marketing Association - Summer Conference - Chicago, United States
Duration: 9 Aug 201912 Aug 2019
https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

Conference

ConferenceAmerican Marketing Association - Summer Conference
Abbreviated titleAMA
CountryUnited States
CityChicago
Period9/08/1912/08/19
Internet address

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