Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

Xuemei Bian, Sadia Haque

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 9 Aug 2019
    EventAmerican Marketing Association - Summer Conference - Chicago, United States
    Duration: 9 Aug 201912 Aug 2019
    https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

    Conference

    ConferenceAmerican Marketing Association - Summer Conference
    Abbreviated titleAMA
    Country/TerritoryUnited States
    CityChicago
    Period9/08/1912/08/19
    Internet address

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