The focal idea of this paper is to use the Activity table in order to increase the efficiency of the intellectual property protection by individual businesses inside the creative industries. The creative businesses—generally being identified as businesses with activities which have a potential for wealth and job creation through the generation and exploitation of intellectual property—are especially susceptible to the issues of IP management and IP processes. This is also coupled with the fact that they operate in a world of fast adaptations and short innovation cycles. Generally, the aim of the activity table technique is to select specific business processes within the organization and tabularly show only those that are considered to be the basis for business processes improvement; here focusing on the intellectual property processes. The idea is hence putting the focus on the IP creation and IP management enhancing the concept of “own-it” in regards to the intellectual property and trough that enriching the possibilities of increased revenues from intellectual property.
|Title of host publication||Information Systems and Management in Media and Entertainment Industries|
|Editors||Artur Lugmayr, Emilija Stojmenova, Katarina Stanoevska, Robert Wellington|
|Place of Publication||Cham|
|Publication status||Published - 4 Jan 2017|
|Name||Information Systems and Management in Media and Entertainment Industries|