People as an essential tool for considering ethics in the product lifecycle

Mersha Aftab, Alana James

Research output: Contribution to conferencePaperpeer-review

278 Downloads (Pure)


This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case study approach was adopted utilising data obtained from two large consumer goods companies. From this, a relationship was found to lie between the involvement of people as active participants and the creation of empathy. These empathetic values consequently facilitated the consideration of a responsible approach to be implemented. Conclusions show that during the design process people create added value with a participatory approach, whilst during production consumers become prosumers in consumer-led innovation to help drive forward an ethical agenda.
Original languageEnglish
Publication statusPublished - 8 Jun 2017
EventDesign Management Academy Conference 2017 - Hong Kong, China
Duration: 8 Jun 2017 → …


ConferenceDesign Management Academy Conference 2017
Period8/06/17 → …
Internet address


Dive into the research topics of 'People as an essential tool for considering ethics in the product lifecycle'. Together they form a unique fingerprint.

Cite this