Abstract
The purpose of this research is to develop an understanding of the Perceived Factors influencing Omani customers to switch to electronic shopping by recognizing the effects of Perceived Channel Risk, Perceived Price Search, and Perceived Efforts of Search and Evaluation on customers' intention to adopt electronic shopping. A manual questionnaire of 191 Omani customers was carried out to examine the proposed model of customers' intention to adopt electronic shopping using multiple linear regression analysis. The results support most of the proposed hypotheses. For Omani customers Perceived Channel Risk, Perceived Price Search, and Perceived Efforts of Search and Evaluation are significant predictors of customers' intention to adopt electronic shopping. Implications, suggestions of study are also discussed.
Original language | English |
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Pages (from-to) | 815-823 |
Number of pages | 9 |
Journal | International Journal of Economic Research |
Volume | 12 |
Issue number | 3 |
Publication status | Published - 2015 |
Externally published | Yes |
Keywords
- Electronic shopping intentions
- Evaluation Efforts
- Perceived Channel risk
- Price Search
- Search Efforts