Perceived factors affecting customers attitudes toward electronic shopping: An empirical study

Mansour Naser ALraja, Billal Chikhi

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The purpose of this research is to develop an understanding of the Perceived Factors influencing Omani customers to switch to electronic shopping by recognizing the effects of Perceived Channel Risk, Perceived Price Search, and Perceived Efforts of Search and Evaluation on customers' intention to adopt electronic shopping. A manual questionnaire of 191 Omani customers was carried out to examine the proposed model of customers' intention to adopt electronic shopping using multiple linear regression analysis. The results support most of the proposed hypotheses. For Omani customers Perceived Channel Risk, Perceived Price Search, and Perceived Efforts of Search and Evaluation are significant predictors of customers' intention to adopt electronic shopping. Implications, suggestions of study are also discussed.

Original languageEnglish
Pages (from-to)815-823
Number of pages9
JournalInternational Journal of Economic Research
Volume12
Issue number3
Publication statusPublished - 2015
Externally publishedYes

Keywords

  • Electronic shopping intentions
  • Evaluation Efforts
  • Perceived Channel risk
  • Price Search
  • Search Efforts

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