Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

Fraser McLeay, Ameet Pandit, Nick Hazrul

    Research output: Contribution to conferencePaperpeer-review

    Abstract

    In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.
    Original languageEnglish
    Publication statusPublished - 3 Dec 2013
    EventANZMAC Annual Conference: Engaging with the future - Auckland, New Zealand
    Duration: 3 Dec 2013 → …
    http://www.anzmac.org/

    Conference

    ConferenceANZMAC Annual Conference: Engaging with the future
    Period3/12/13 → …
    Internet address

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