Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

Fraser McLeay; Ameet Pandit; Nick Hazrul

Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

Fraser McLeay, Ameet Pandit, Nick Hazrul

Research output: Contribution to conference › Paper › peer-review

Abstract

In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.

Original language	English
Publication status	Published - 3 Dec 2013
Event	ANZMAC Annual Conference: Engaging with the future - Auckland, New Zealand Duration: 3 Dec 2013 → … http://www.anzmac.org/

Conference

Conference	ANZMAC Annual Conference: Engaging with the future
Period	3/12/13 → …
Internet address	http://www.anzmac.org/

Keywords

internal marketing
employee engagement
segmentation
service organisation

Access to Document

http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/index.html

Cite this

@conference{376f0e62e0944a44b1ca5606cae2d01e,

title = "Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions",

abstract = "In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.",

keywords = "internal marketing, employee engagement, segmentation, service organisation",

author = "Fraser McLeay and Ameet Pandit and Nick Hazrul",

year = "2013",

month = dec,

day = "3",

language = "English",

note = "ANZMAC Annual Conference: Engaging with the future ; Conference date: 03-12-2013",

url = "http://www.anzmac.org/",

}

TY - CONF

T1 - Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

AU - McLeay, Fraser

AU - Pandit, Ameet

AU - Hazrul, Nick

PY - 2013/12/3

Y1 - 2013/12/3

N2 - In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.

AB - In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.

KW - internal marketing

KW - employee engagement

KW - segmentation

KW - service organisation

M3 - Paper

T2 - ANZMAC Annual Conference: Engaging with the future

Y2 - 3 December 2013

ER -

Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions

Abstract

Conference

Keywords

Access to Document

Fingerprint

Cite this