Performance feedback, competitive repertoire simplicity, and technological evolution in a televised design contest

Research output: Contribution to journalArticle

Standard

Performance feedback, competitive repertoire simplicity, and technological evolution in a televised design contest. / Jha, Pushkar; Lampel, Joseph.

In: Research Policy, Vol. 43, No. 2, 01.03.2014, p. 403-413.

Research output: Contribution to journalArticle

Bibtex - Download

@article{a1ce007f52f44ccd9cbe92cd25cc02e9,
title = "Performance feedback, competitive repertoire simplicity, and technological evolution in a televised design contest",
abstract = "Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen, 1996a, Miller and Chen, 1996b concept of {\textquoteleft}competitive repertoire simplicity{\textquoteright} we argue that the shift from broad to narrow set of technological options marking technological evolution is the product of multi-level interaction between competitive design decisions made at the individual firm level, and technological knowledge that accumulates at the industry level. Taking advantage of an elimination tournament called Robot Wars – where competition is transparent, regulated and is marked by repeat participation – we examine repertoire simplicity and its escalation over iterative episodes of dyadic rivalry. Using a data set of 296 robotic designs over 4 episodes of this design contest we find evidence for (a) escalating repertoire simplicity causing convergence in design configurations; and (b) hypothesized, but rarely tested, links between competition at the individual team level and technological evolution at the population level.",
keywords = "Competitive repertoire, Repertoire simplicity, Technological evolution, Design configurations, Design features",
author = "Pushkar Jha and Joseph Lampel",
year = "2014",
month = mar,
day = "1",
doi = "10.1016/j.respol.2013.10.005",
language = "English",
volume = "43",
pages = "403--413",
journal = "Research Policy",
issn = "0048-7333",
publisher = "Elsevier",
number = "2",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Performance feedback, competitive repertoire simplicity, and technological evolution in a televised design contest

AU - Jha, Pushkar

AU - Lampel, Joseph

PY - 2014/3/1

Y1 - 2014/3/1

N2 - Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen, 1996a, Miller and Chen, 1996b concept of ‘competitive repertoire simplicity’ we argue that the shift from broad to narrow set of technological options marking technological evolution is the product of multi-level interaction between competitive design decisions made at the individual firm level, and technological knowledge that accumulates at the industry level. Taking advantage of an elimination tournament called Robot Wars – where competition is transparent, regulated and is marked by repeat participation – we examine repertoire simplicity and its escalation over iterative episodes of dyadic rivalry. Using a data set of 296 robotic designs over 4 episodes of this design contest we find evidence for (a) escalating repertoire simplicity causing convergence in design configurations; and (b) hypothesized, but rarely tested, links between competition at the individual team level and technological evolution at the population level.

AB - Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen, 1996a, Miller and Chen, 1996b concept of ‘competitive repertoire simplicity’ we argue that the shift from broad to narrow set of technological options marking technological evolution is the product of multi-level interaction between competitive design decisions made at the individual firm level, and technological knowledge that accumulates at the industry level. Taking advantage of an elimination tournament called Robot Wars – where competition is transparent, regulated and is marked by repeat participation – we examine repertoire simplicity and its escalation over iterative episodes of dyadic rivalry. Using a data set of 296 robotic designs over 4 episodes of this design contest we find evidence for (a) escalating repertoire simplicity causing convergence in design configurations; and (b) hypothesized, but rarely tested, links between competition at the individual team level and technological evolution at the population level.

KW - Competitive repertoire

KW - Repertoire simplicity

KW - Technological evolution

KW - Design configurations

KW - Design features

U2 - 10.1016/j.respol.2013.10.005

DO - 10.1016/j.respol.2013.10.005

M3 - Article

VL - 43

SP - 403

EP - 413

JO - Research Policy

JF - Research Policy

SN - 0048-7333

IS - 2

ER -