Personal Construct Qualitative Methods

In this chapter, we examine a number of research methods arising from personal construct psychology (PCP). Although its techniques are often relatively unfamiliar to qualitative researchers, we show how PCP provides opportunities to extend and enrich the predominant methods currently used by them. PCP adopts a constructivist epistemology and offers a number of techniques for enabling people to gain insight into their own and others’ constructions and perceptions. We outline several of these techniques in this chapter, illustrating them through examples of our own research and providing some guidelines for data analysis.