@inbook{5c46819c69a143ab96b62c6fba4413ba,
title = "Placing branding within organization theory",
author = "Brannan, \{Matthew J.\} and Elizabeth Parsons and Vincenza Priola",
year = "2011",
month = aug,
day = "31",
doi = "10.4337/9780857938145.00017",
language = "English",
isbn = "9781849800921",
pages = "185--196",
editor = "Brannan, \{Matthew J.\} and Elizabeth Parsons and Vincenza Priola",
booktitle = "Branded lives: The production and consumption of meaning at work",
publisher = "Edward Elgar",
address = "United Kingdom",
}