Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture

Franz-Rudolf Esch, Christian Brunner

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	2010 European Conference of the Association for Consumer Research - Royal Holloway, University of London Duration: 1 Jan 2010 → …

Conference	2010 European Conference of the Association for Consumer Research
Period	1/01/10 → …

Access to Document

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title = "Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture",

author = "Franz-Rudolf Esch and Christian Brunner",

year = "2010",

language = "English",

note = "2010 European Conference of the Association for Consumer Research ; Conference date: 01-01-2010",

}