| Original language | English |
|---|---|
| Title of host publication | Foundations of marketing |
| Editors | John Fahy, David Jobber |
| Place of Publication | Maidenhead |
| Publisher | McGraw-Hill |
| Pages | 27-30 |
| Edition | 5th |
| ISBN (Print) | 9780077167950 |
| Publication status | Published - 16 Mar 2015 |
| Externally published | Yes |
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