Purpose: This paper presents and describes an outcome-oriented dissertation study model called “PROD2UCT”, designed explicitly for students engaged in construction engineering and related subjects research. Design/methodology/approach: The model is grounded in theory, underpinned by extant literature and reinforced with professional domain expertise. Findings: PROD2UCT identifies seven key stages in outcome-oriented dissertation study: pick, recognise, organise, document and draft, undertake, consolidate and tell. These are described along with practical considerations for their effective implementation. Research limitations/implications: The model’s primary influences stem from “best practice”, experiential knowledge, pedagogical ideals and academic views/values. Given this, it is acknowledged that “representation” and “inference” are typically governed by “subjectivity” (which naturally differs from person-to-person). Originality/value: Originality is threefold: PROD2UCT encourages students to consider the “end” before the “beginning”; it serves as a road-map offering guidance at seven key chronological stages; finally, it is specifically designed to be outcome-oriented. The latter requires intended dissertation outcomes to align with evidence, research design decisions and implementation methods.