Product architecture and product market internationalization: A conceptualization and extension

Nicholas Burton, Richard Nyuur, Joseph Amankwah-Amoah, David Sarpong, Nicholas O'Regan

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Designing a modular product architecture and corresponding organization design may enable firms to internationalize more effectively and efficiently. Open and closed, integrated, and modular product architectures may be associated with increasing product market and firm internationalization. We postulate that the more open and modular the product architecture, the easier product market internationalization becomes. We hypothesize that an open and modular product architecture may permit international product markets to become “components” within a strategy of “modular internationalization.”
Original languageEnglish
Pages (from-to)47-55
Number of pages9
JournalStrategic Change
Volume29
Issue number1
Early online date7 Jan 2020
DOIs
Publication statusPublished - Jan 2020

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