Product complexity, the speed of component change and the Mirroring Hypothesis

Nicholas Burton, Peter Galvin

    Research output: Contribution to conferencePaperpeer-review

    19 Downloads (Pure)

    Abstract

    The mirroring hypothesis – the assumed architectural mapping between firms’ strategic choices of product architecture and firm architecture, and between firms’ architectural choices and industry structures – has received mixed empirical support. The focus in thus shifting from ascertaining whether the mirroring hypothesis holds, to the product architecture and component-level conditions that may support the mirroring of architectures at different levels. We utilize an industrial economics perspective to develop a stylised product architecture typology and hypothesise how the combined effects of product architecture type, product complexity and the rate of product component change may be associated with phases of mirroring or misting (imperfect mirroring). Our framework helps to reconcile some of the existing mixed support for the mirroring hypothesis.
    Original languageEnglish
    Publication statusPublished - Oct 2015
    EventStrategic Management Society Conference - Denver, Colarado
    Duration: 1 Oct 2015 → …

    Conference

    ConferenceStrategic Management Society Conference
    Period1/10/15 → …

    Keywords

    • Modularity
    • Mirroring Hypothesis

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