Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda, Sumesh Dadwal, Roya Rahimi

Research output: Book/ReportBook

3 Citations (Scopus)

Abstract

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Original languageEnglish
Place of PublicationHershey
PublisherIGI Global
ISBN (Print)9781522522065
Publication statusPublished - Jan 2017

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