Psst! Don't tell anyone it's second-hand: Drivers and barriers of second-hand consumption in emerging markets

Carmela Bosangit, Shilpa Iyanna, Nicole Koenig-Lewis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Second-hand consumption is one way to address overconsumption by extending product life cycles and reducing waste for landfills. The recent growth of the second-hand market at a global scale has provided an opportunity to examine this as an ethical form of consumption. The scholarship on ethical consumption, however, is Global North-centric, and yet emerging markets which are estimated to account for 50% of the world’s total consumption by 2025, remain under-researched. This chapter focuses on the drivers and barriers of second-hand consumption in emerging markets, mostly located in the Global South, and has the potential to shape ethical consumption. A literature review of existing studies in selected emerging markets is presented and a case study on UAE consumers illustrates different motivations and barriers to second-hand consumption. Practical recommendations are provided to practitioners to overcome stigma and increase social acceptance of second-hand consumption.
Original languageEnglish
Title of host publicationResearch Handbook on Ethical Consumption
Subtitle of host publicationContemporary Research in Responsible and Sustainable Consumer Behaviour
EditorsMarylyn Carrigan, Victoria Wells, Karolos Papadas
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages26
ISBN (Electronic)9781802202021
ISBN (Print)9781802202014
Publication statusPublished - 11 May 2023

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