Abstract
Second-hand consumption is one way to address overconsumption by extending product life cycles and reducing waste for landfills. The recent growth of the second-hand market at a global scale has provided an opportunity to examine this as an ethical form of consumption. The scholarship on ethical consumption, however, is Global North-centric, and yet emerging markets which are estimated to account for 50% of the world’s total consumption by 2025, remain under-researched. This chapter focuses on the drivers and barriers of second-hand consumption in emerging markets, mostly located in the Global South, and has the potential to shape ethical consumption. A literature review of existing studies in selected emerging markets is presented and a case study on UAE consumers illustrates different motivations and barriers to second-hand consumption. Practical recommendations are provided to practitioners to overcome stigma and increase social acceptance of second-hand consumption.
Original language | English |
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Title of host publication | Research Handbook on Ethical Consumption |
Subtitle of host publication | Contemporary Research in Responsible and Sustainable Consumer Behaviour |
Editors | Marylyn Carrigan, Victoria Wells, Karolos Papadas |
Place of Publication | Cheltenham |
Publisher | Edward Elgar |
Chapter | 14 |
Pages | 225-249 |
Number of pages | 26 |
Edition | 1st |
ISBN (Electronic) | 9781802202021 |
ISBN (Print) | 9781802202014 |
DOIs | |
Publication status | Published - 11 May 2023 |
Keywords
- Second-hand consumption
- Ethical consumption
- Emerging markets
- Motivations
- Barriers